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I read books.

Guy goes to college for journalism ... and then becomes the head of Imagineering

Dream It! Do It! (The People, The Places, The Projects): My Half-Century Creating Disney's Magic Kingdoms - Martin Sklar

I don't really expect you to know who Marty Sklar is.  I had to explain who he was to my Disney friends.  He's a guy who was hired by Walt Disney fresh from going to UCLA for journalism.  And then his career with Disney he became the head of Imagineering.